Web Page Design: Web Site Planning Worksheet Web Page Design: Web Site Planning Worksheet| Please print out the following worksheet (or fill it out online), fill it out to the best of your ability, and bring or send me a copy (you keep the original) when you are ready for an estimate. |
| Is this a re-design of an existing site? | Yes No |
| URL (if existing): |
| If new, what URL (name) would you like? (Please list four in order of preference in case your first choice is already taken.) |
| A. |
| B. |
| C. |
| D. |
| Whether the site is new or a re-design, it would help to answer the following questions. Essay questions should be answered on a separate sheet. They will help you refine your thinking about what you want in a web site, and will direct me to produce the kind of site you are looking for the first time. Please read all questions and answer as many as you can. The more effort you put into this exercise, the easier it will be for me build you a site to match your needs. |
| 1. | Why do you want a site? | |
| 2. | What is the purpose of your site? | |
| 3. | What are your goals in having a site? | |
| A. Short term goals: | ||
| B. Long term goals: |
| 4. | Which of the following reasons for having a web site
approximate your reasons? Please rank in order of importance. 1 = "very important", 5 = "irrelevant to me" and 7 = "definitely not" |
| Show my business in a favorable light | |
| Develop a list of qualified Prospects | |
| Sell products directly | |
| Strengthen brand identification | |
| Encourage clients/customers to contact us | |
| Inform the public about my service/product/idea | |
| Make available product information | |
| Make available price lists | |
| Make money | |
| What reasons do you have that are not listed above. |
| 5. | Of the five following site types, which most closely
describes the type of web site you are looking for? Rank these in order of importance. 1 = "most important", 5 = "least important" |
| Brochure ( (a site that contains brief introduction to your company and its aims) | |
| Information (a site that provides information in your area generally and about your company specifically) | |
| Entertain (a site that draws visitors through entertainment while still providing some information about your company) | |
| Community (a site that tries to build a community of clients/customers) | |
| E-commerce (a site, most likely on a secure server that sells items, and may accept credit cards) |
| 6. | To further define your site, please check any of the following terms that applies to your vision of your site: | ||||||
| informative | lucrative | attractive | honest | ||||
| mature | family | scholarly | educational | ||||
| useful | popular | clean | colorful | ||||
| whimsical | humorous | serious | profitable | ||||
| unusual | cozy | clear-cut | warm/fuzzy | ||||
| 7. | Any other words we didn't list here that you feel should
be applied to your site: |
| 8. | Who is your audience? |
| 9. | Here are some audience characteristics. Which ones apply to the visitors you hope to attract? Please select characteristics with 1 being strongest and 5 being weakest | ||||||
| kids | teenagers | young adults | ages 20-30 | ||||
| ages 30-40 | ages 40-50 | ages 50-60 | retirees | ||||
| boys | girls | women | men | ||||
| tourists | home buyers | "geeks" | travelers | ||||
| blue collar | white collar | rich | art lovers | ||||
| thespians | music lovers | readers | artists | ||||
| shoppers | intellectuals | sportsmen | fishermen | ||||
| boaters | "health nuts" | collectors | buyers | ||||
| investors | other business | other | |||||
| If other, please define: |
| 10. | Do you have a Logo | Yes No |
| 11. | If yes, your logo should be incorporated on your pages. If no, would you like us to work with you to develop a logo? | Yes No |
| 12. | Do you have company colors? If yes, what are they? (use PMS colors if known) |
| 13. | Do you have company colors? If no, what colors would you like to use on your site (consider that these colors will become part of your web identity). |
| 14. | Do you have company stationery, business cards, brochures? If yes, I should have a copy of any such material to match your company’s "look". |
| You will need to provide me with the content for your web site. The questions in the General section should help you to think about just what you need to have on your site. Here, we’ll get more specific. Whether you intend to supply all text or want to work with me to define the text, the following questions may help you clarify your thinking. Please at least read through them and think about them prior to our first meeting. |
| 15. | What is the most important message you wish to convey? |
| 16. | What do you want to say on your main page? |
| 17. | If the two answers above are different, why? And where
would you like your most important message to appear? |
| 18. | How will you supply the text? |
| on disk (cheapest) | typewritten | from company literature |
| 19 | The following are typical pages. Please check any types you will need on your site: |
| About Us | Informational Pages | Guest Book | |||
| Contact | Product Description | Order Form | |||
| Survey | Product Specification | Entertainment | |||
| Other | Describe: | ||||
| 20. | If your site is to advertise your products, how many products will you be advertising? |
| 21. | Will you supply photos, artwork, or
schematic drawings for me to scan? Yes No |
| 22. | Will you need me to take pictures to put
on your web site? Yes No |
| 23. | Will you need custom graphics? Yes No |
| Once your site is built you will need to let people know it exists. I recommend that you include your web site address on all company stationery, business cards, advertisements, brochures, flyers, postcards, and any other place you can think of to put it including, but not limited to, your car bumper, your storefront window, any press releases, any custom bags or boxes you use to package your products. |
| 24. | Check here if you would like us to work with you on marketing issues. |
| I will submit your site to the major search engines at your request. |
| Marketers suggest that a successful web site will cost as much per year in maintenance as it originally cost to develop. Fresh content is necessary for repeat business. Your site may or may not require this much maintenance. A "Brochure" site will require less maintenance than a "Community" web site. However, you should plan and budget for some maintenance costs. Such as: |
| 25. | How often will you be introducing new material? | |
| 26. | How often will you be introducing new products? | |
| 27. | How often will you be changing hours at your place of business (assuming that the hours of your physical place of business are relevant to your web site visitors)? | |
| 28. | How much information will you be processing from customers/clients? | |
| 29. | If you do not have an e-mail account, do you need fax-back (e-mail inquiries sent to you by fax)? |